The desire to fast food, beverages and beer markets have propelled the corporate entities to come up with very creative and captivating commercials which are directed at both print and electronic media. For instance, the current Tusker, TV commercial, commissioned by the giant brewer East Africa Breweries, is one of its kinds. This can be attributed to the fact that, the image and graphics used which are complimented by a combination of sensational beats, unknowingly to the consumer; the advert leaves one with the desire to have the real taste of the product advertised, and this can be associated to the fact that, the commercial is build around social judgment which can be defined as a social inference. Controlling the innate emotion, the commercial has that smooth touch which has got an approximate appeal to the mind hence affecting the subconscious mind in a way that it makes it hard not to desire the product (Saidda, 2009).
Therefore, this means that the principal attitude that we inhibit is exposed as we attempted to grasp the superficial attitude exuded in the advertisement. With the advance of multi-agent interactive systems and the need of scheming communally aware systems and interfaces to interact with people, it is increasingly important (Raphael, 2000). Using social intelligence the commercial heavily affects individual inference social in relation to alcohol. A significant percentage of individual attitudes that are either positively or negatively affected. Consider the fact there are those who portrays innate attitudes leaning to extrovertism, while another school exposes that leaning towards introvertism. All in all, they subject themselves in one way or the other to emotional and social manipulation due to the effects transmitted through the advertisement, which whose purpose was to captivate potential clients hence boost the company's eventual sales (Raphael, 2000).
So, it can be eluded that, the commercial impacts on the individual attitude, depending on the mental stability of that given individual.